Threedium Limited (“Threedium”, “we”, “us” or “our”) provides a creative solution for digital branded content (including video and non video), facilitating the development, serving and distribution of digital formats on mobile environments, and other digital devices and connected environments including computers
Threedium offers a creative as a service via our creative platform Threedium Unlimited (“Platform” or “Threedium Unlimited”), and a full stack e-commerce, maketing and advertising solution which includes the development, serving and distribution of advertising content online.
The information we collect depends on what products or services you use and how you use them. This policy applies to:
“Visitors” - visitors of the Threedium website, all associated sites by Threedium, its subsidiaries, and affiliates, including Threedium sites around the world, and our creative platform Threedium Unlimited (collectively, the “Site(s)”), who view only publicly-available content;
“Platform Users” - users of our creative platform Threedium Unilimited, creative as a service, provided through our Sites;
It explains how we use your information, as a Visitor, Platform User and End User;
It aims to explain clearly what information we collect with your permission, what we do with it and, and what we do not do with that information;
It holds us accountable for protecting your rights and privacy under this policy.
It also lays out in detail the ways in which you are consenting your information to be collected, processed and used including:
- The transfer of your information outside your country of residence
- The transfer of your non-personal information between trusted partners and third party entities as described in this policy, in order to fulfil a service as agreed by you, Threedium and/or tsuch entities;
- The collection, processing, use, disclosure and retention of your information by all entities as described in this policy, including Threedium as Data Controller and Data Processor (as applicable).
- Glossary of terms
For purposes of this policy:
“Personal Information” for non-residents of the European Economic Area means any information that can be used to identify, contact, or precisely locate a person, including name, email, address, and telephone number.
“Personal Information” for residents of the European Economic Area means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. This includes IP address and advertising ID (IDFA/AAID).
“Non-Personal Information” means information not included in the definition of Personal Information, such as pages or ads visited, time spent on pages, browser and device type, and referring and exit pages. For non-residents of the European Economic Area, IP address and advertising IDs (IDFA/AAID) are Non-Personal Information.
A list of additional terms for reference:
“Ad(s)” - a digital advertisement or “adunit”
“Sensory ads” - Threedium’s user-engagement ad product, Sensory Ads are served on the premise that a user must voluntarily and actively participate with an ad experience by fullfiling a digital “gesture-based” (using the computer cursor, mobile touch-screen or mobile gyroscope type command) interaction. This means that a user must view and opt-in by engaging in order to benefit from the ad experience, as opposed to the traditional industry model of view-only.
“RTB“ - Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load.
“Bidder“ - Threedium is using DoubleClick to buy inventory required for serving adunits. DoubleClick is New York based company that offers the first
“Bidder-as-a-Service“ solution for programmatic RTB media buying.
“HTTPS“ - (HTTP Secure) is an adaptation of the Hypertext Transfer Protocol (HTTP) for secure communication over a computer network, and is widely used on the Internet.
“Cookie“ - An HTTP cookie is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. • “Beacons, Pixels“ -- A Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an email that is used to monitor the behavior of the user visiting the Web site or sending the email. It is often used in combination with cookies.
“AWS“ - Amazon Web Services (AWS) is a subsidiary of Amazon.com that provides on-demand cloud computing platforms to individuals, companies and governments.
“Amazon VPC“ - Amazon VPC lets you provision a logically isolated section of the Amazon Web Services (AWS) cloud where you can launch AWS resources in a virtual network defined by the client (Threedium).
“Amazon S3“ - Amazon Simple Storage Service is a web service offered by Amazon Web Services (AWS). Amazon S3 is extremely durable, highly available and secure object storage built to store and retrieve any amount of data on the Internet.
“AWS Kinesis“ - Amazon Kinesis Data Streams enables you to build custom applications that process or analyze streaming data for specialized needs.
In general, there are three categories of information we collect:
Information that you opt to share so we can use it to provide additional features and improve your experience;
information that we must have for you to use the Threedium Sites and Services;
Information collected from your interaction with Threedium Products or Services as an End User of an ad format or 3D Configurator
The kind of information we collect, and how we do it depends on which kind of user category you fall into.
- Respond to you regarding your specific query or request;
- Communicate with you for marketing, research and promotional purposes;
- Inform you of any training sessions or events;
- Conduct communication relating to the service or project you signed-up for;
- Inform you of product and service updates.
You always have the option to opt-out of such communication by unsubscribing, changing your user/profile settings or emailing us. You can also request that we delete your information at any time by contacting us directly at [email protected] or [email protected]
Bidder Data - Threedium serves as a “Data Processor” in the context of user targeting and media buying in a programmatic environment, whereas the Bidder makes available information that is covered by consent passed on by the Bidder or Bidder suppliers.
RTB - Threedium may use Ad Serving Data to optimise the performance of the ad campaigns we are bidding for using a Real-Time Bidding Platform. For every relevant auction we receive a bid request. This request is sent over HTTPS and is processed by our servers inside protected AWS VPC. After we reply to the bid request we delete the request data.
Reporting Logs - When we buy inventory using a Bidder, we receive logs with details about auctions we won. This data is sent to us using secure channels using tools like AWS S3 and AWS Kinesis. This data contains End User IP addresses, locations, browser details, websites name, app name, and all bid-related details, and we may use it for campaign optimisation and reporting purposes. You can read more about the Bidder Data we receive here.
Threedium Engagement Data - In addition to standard digital advertising metrics, Threedium also tracks “user engagements” that form the core offering of Sensory Ads.
Every time an ad is loaded in the user browser or app environment, Threedium tracks a set of events triggered by the engagement (including engagement gesture, clicks, skips, etc). We send this data with auction_id back to our servers over the HTTPS channel.
Third Party Tracking - Threedium may implement third-party performance tracking mechanism, such as click-through links and tracking pixels, per the request of our clients who receive and may share with us daily aggregated reports, used to monitor the performance of the campaigns. These mechanisms may store user IP address, store a cookie in the user browser and get information about the browser.
Cookies - Threedium doesn’t store any cookies in End User browsers in the context of Ad serving. However, the Bidder (used to buy ad inventory) and its supplies may store cookies in the End User browser to profile inventory, to fulfil targeting requirements. For this use, Threedium does not target individual (identifiable) users, we only focus on the environmental variables like type of device, domain name and geographical location of the user. Third party tools may also store cookies in the End User browser to help measure and monitor the ad campaign performance accurately. These cookies are governed by the third party and/or domain (publisher) terms.
Storage of Ad Serving Data
There are two types of Ad Serving Data
Raw Data - Information we collect via the Bidder (containing IP address, locations and details about the user browser) and tracking logs we store in encrypted S3 buckets with appropriate access control policies.
We keep Raw Data for 90 days. This allows us to check and ensure that the relevant and subsequent aggregations are correct.
Aggregated Data - Aggregated (non-identifiable) information is stored in secured and encrypted databases in the AWS data centres. At this stage we no longer store IP addresses and location we have received from the Bidder. We may store aggregated data indefinitely or as long as normal business operations will require.
If you have any concerns about or would like to opt-out from Ad Serving Data you can contact Threedium at [email protected] for further information.
Sharing and disclosure of Personal Information
I. Threedium will only share Personal Information as agreed by the User at the time of collection, or in the following events:
II. Advertiser Customers. We may share Ad Serving Data per the terms described in section 1.IV.
III. Third Party Service Providers. We may share your information with reliable Third Party Service Providers that support us in fulfilling our service obligations. We may also share information with third parties that help us operate and market our services, per the situations described in section 1. We ensure that such third parties are contractually obligated to protect your Personal Information, as required by law.
IV. Compliance with the Law. Threedium may disclose your information to courts, law enforcement, or government authorities, or authorised third parties, if and to the extent we are required to do so by law or in a good-faith belief that such action is necessary or advisable in order to comply with any laws of any country or region which may assert jurisdiction) or in order to respond to a judicial or other governmental action, order, subpoena, request, demand or warrant. We may make such disclosures without providing notice to you.
V. Against Liability or Fraud. We reserve the right to disclose one or more clients’ and/or individual users’ information if it is appropriate or necessary in Threedium’s discretion in order to: take precautions against liability; protect against fraudulent, abusive, or unlawful uses; investigate or defend against any third-party actions or allegations (including assisting a client or third party to do so); assist government enforcement agencies; or protect the security, integrity, rights, property, or personal safety of Threedium, its systems and services, as well as its employees, clients or others.
Threedium may also may disclose your information under circumstances not mentioned above, with prior consent of the entity or third-party that submitted the information to us.
Transfer of information across regional/national borders
Threedium’s servers are located in the US and in the Republic of Ireland. Any information collected and provided to us, including Personal Information, will be transferred to and processed through our servers in the US and/or the Republic of Ireland.
EU General Data Protection Regulation (GDPR)
- The right to request access to, or ask us to provide you with copies of, Personal Data that we hold about you at any time, which may be subject to a fee specified by law for processing your request (but not for making a request for access). If Threedium is the Data Controller with respect to your data, we will respond to your request within a reasonable period, and if we are the Data Processor with respect to your data, we may redirect your request to our customer acting as the Data Controller with respect to your data. We may decline a request for access to Personal Data in circumstances prescribed by relevant privacy laws. If we decline a request, we will provide you with a written notice that sets out the reasons for the refusal (unless it would be unreasonable to provide those reasons) and provide you with a statement regarding the mechanisms available to you to make a complaint;
- The right to ask us to delete any Personal Data that we hold about you free of charge, unless we are required to maintain a copy of this data pursuant to applicable law;
- The right to ask us to update and correct any out-of-date or incorrect or inaccurate Personal Data that we hold about you free of charge. We will take reasonable steps to correct the information so that it is accurate, complete and up to date. If we refuse to correct your Personal Data, we will provide you with a written notice that sets out the reasons for our refusal (unless it would be unreasonable to provide those reasons) and provide you with a statement regarding the mechanisms available to you to make a complaint;
- The right to opt out of any marketing communications that we (or any third-party to whom we have disclosed your Personal Data with your consent) may send you or to withdraw your prior consent or object to any further processing of your Personal Data;
- The right to request information about any automated decisions made using your Personal Data that have legal consequences for you or which significantly affect you; and
- The right to lodge a complaint with your local Data Protection Authority concerning Threedium’s processing of your Personal Data.
If you wish to exercise any of the above rights, send us an email at [email protected] . Before we process any request, we may ask you for certain Personal Data to verify your identity, and in situations where Threedium is the Data Processor, consult with the Data Controller of your data. Where permitted by local law, we may reject requests that are unreasonable or impractical. Please allow us a reasonable time to respond to your inquiries and requests.
Users residing in the EU who are not satisfied with our response, or believe we are processing your personal data not in accordance with the law, data subjects covered under the GDPR framework have the right to lodge a complaint with a supervisory authority in the Member State of their habitual residence, place of work, or place of the alleged infringement.
Sharing and Social Media Features
In some cases, the use of these tools will require a user to provide personally-identifiable information. For example, a user may send a link for certain content to one or more recipients by email with a personal message.
Security of your Personal Data
No method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot control the actions of third-parties with whom you elect to share your Personal Data and we cannot assume responsibility or liability for disclosure of your information due to errors in transmission, unauthorized third-party access or other causes beyond Threedium’s reasonable control.. We cannot guarantee that only authorised persons will view your Personal Data. We cannot ensure that information you share on our Site and/or through our Services will not become publicly available.
Wework Marylebone, 119 Marylebone Rd, London, United Kingdom, NW1 5PU
Primary email: [email protected]
UK phone: +44 (0)-749-1567-061